In the midst of difficult times for many subscribers due to widespread Covid19, Internet access has become more and more essential to study, work, or look for work from home. While price sensitivity has gone up, one regional ISP is finding ways to keep subscribers on board and keep themselves competitive. The ISP decided to drop data limits across all tiers, double the speed of its lower tier, and slightly lower the price of its higher tiers. To announce these new benefits, the ISP created several in-browser campaigns to deliver to targeted subscriber sets twice a week from mid-October through the end of the year. Actionable buttons within the in-browser messages allowed subscribers to link to a set of questions (See FAQs), acknowledge receipt with OK, thanks, or to simply Close the message. Read more . . .
There are some types of upgrades that require detailed actions be performed by the subscriber. Moving a voice system service to a new platform is one of those user-involvement intensive events. In the case of one regional ISP customer, the list of information items to convey was lengthy, and included:
· the date and hours that the upgrade was taking place
· the hours after which partial and full service would be restored
· the necessity to login to a new portal to set up voicemail
· temporary, unique username and password to login
· a link and a phone number to get help
Read more . . .
Who doesn’t like free stuff? If you’re an ISP, there is no more proven way to win friends among Internet subscribers than by giving out service perks free of charge. Recently, one of PerfTech’s regional ISP customers did just that, delivering the good news using in-browser messages.
Read more . . .
In order to upgrade a subscriber’s Internet performance and reliability, a modem swap within the home is frequently necessary. In fact, in-browser modem-swap messaging represents the most widely practiced use-case among PerfTech ISP customers. Procedures vary among ISPs, but it generally falls on the subscriber to perform the swap. The faster the new modem installation occurs, the sooner the enhancements are available and the sooner the ISP can reduce support calls related to inadequacies of the older equipment. Read more . . .
