New business orders recorded for Q3 of this year reflect a hold-off on new purchases by PerfTech’s ISP customers as they focus on maintaining higher usage demands. Nevertheless, new business included modest orders for both additional equipment as well as added user licenses as follows:
A regional operator purchased 4 Bulletin System Directors following acquisitions in multiple markets
2 regional operators purchased license packages to meet expansions in subscriber counts
In-browser messaging: it’s not just for residential customers. One ISP customer used PerfTech’s in-browser messaging platform to make its commercial customers aware that they were getting a free upgrade to their upload speed. The message announced the date on which the overnight upgrade would occur, and that they would need only reboot their modem the following morning or later to realize the enhanced speed. A customer support phone number was included for questions, as was a “Close” button and an “OK, thanks” button to acknowledge receiving the information. The positive “OK, thanks” response rate was a resounding 60.4%.
In March of this year, the country’s leading cable broadband providers came together and took an FCC pledge to help Americans get through the coronavirus pandemic. Taking the pledge committed providers to supply continuous Internet, waiving service, usage, and late fees for subscribers who communicated their inability to pay due to virus-impacted circumstances. The terms of the pledge initially ran for 60 days but were then extended through June 30. Several of PerfTech’s provider-customers were among those who committed to the pledge. Read more . . .
Every year, a regional ISP using PerfTech’s Bulletin System notifies its entire subscriber base of any changes to its rate card and channel lineup. The in-browser message includes actionable buttons for the subscriber to indicate that the information has been received or to link to the new information. Once any one of these buttons is selected, the message never reappears to that subscriber. Since this format has remained consistent over the past three years, we can compare response results using the platform’s built-in statistics dashboard, with results as follows: Read more . . .
Paperless billing and bill pay has been gaining in practice for years now, but one of PerfTech’s large telco-operator customers decided that 2020 was the year to finally go completely online for bill pay. Approximately 7% of their broadband subscriber roster still needed to be registered.
Using PerfTech’s in-browser messaging platform, the telco began a campaign designed to sign up customers during 5 separate time-windows spaced over a span of seven months. Each message announced the move to online-only bill pay and asked the subscriber to take one of the following positive actions: register, indicate that they had already registered, or learn more. Action buttons also included close, or remind me later; these counts are not included below as both resulted in redelivering the message later. Positive action results are below: Read more . . .
