Many ISPs use PerfTech’s in-browser messaging platform for ongoing communication campaigns, the most popular being late-pay and long-term maintenance upgrades. These campaigns are generally set up once and then operate on an ongoing, automated basis. Some ISPs, however, turn to Bulletin System for their dynamic needs to reach-out with an urgent message and/or get quick feedback. These campaigns are typically short-lived, lasting for approximately 5-10 days. One of our regional ISP customers has recently used the platform for three such campaigns: Read more . . .
When an ISP-subscriber market is purchased or acquired by another carrier, at some point, a rebranding effort is usually begun. The rebranding can be to the new purchaser’s name, or sometimes a new, more progressive-sounding name is chosen for the merged subscriber bases that affects both the legacy and acquired markets. Read more . . .
Input from subscribers gauging customer satisfaction represents valuable data to ISPs. A regional ISP customer has determined that in-browser subscriber surveys are a quick and easy way to obtain this type of feedback. The ISP uses multi-question, targeted surveys after new install and service calls and obtains NPS (Net Promoter Score) metrics from their subscriber base on a regular basis. When needed, they also measure interest in new or substitute channel offerings on a temporary basis. Read more . . .
During the Covid pandemic, the FCC set up the Emergency Broadband Benefit program (EBB) to enable qualifying families to access the Internet needed for online work and virtual classrooms. EBB benefits continued until March 1, 2022, and have now been replaced by the ACP (Affordable Connectivity Program) at a lower benefit but for a longer term. Read more . . .
PerfTech’s messaging platform uses upstream HTTP Internet requests as opportunities to deliver in-browser messages. As of January 22, 2022, Google reports that while 95% of its web traffic is encrypted worldwide, in the US only, 92% is encrypted*. While encrypted traffic has risen dramatically over the past decade, PerfTech delivery logs show that in-browser messages nevertheless reach ~87% of targeted recipients within a typical 7-day campaign window. Read more . . .
