SUBSCRIBER-Focused.
The consumer voice is louder than ever. Social media, live-chat, and emerging forms of customer support are changing the game in every facet of the service industry. Trusted recommendations and geographic location have long dictated one's carrier, but with urban sprawl comes greater competition. PerfTech recognizes this as a key opportunity for ISPs: enabling proactive, personalized service information with direct opt-in/out capability can benefit all parties involved, reducing long lead times associated with direct marketing and giving subscribers a seamless experience.
