In-browser messaging: it’s not just for residential customers. One ISP customer used PerfTech’s in-browser messaging platform to make its commercial customers aware that they were getting a free upgrade to their upload speed. The message announced the date on which the overnight upgrade would occur, and that they would need only reboot their modem the following morning or later to realize the enhanced speed. A customer support phone number was included for questions, as was a “Close” button and an “OK, thanks” button to acknowledge receiving the information. The positive “OK, thanks” response rate was a resounding 60.4%.