IN-BROWSER DELIVERY TIMES AT 84-87% DURING FIRST 24 HOURS

AFFECTED BY AN AVERAGE OF 7.3% DUE TO HTTPS

To understand the effects that the current HTTPS saturation rate (94%+*) has upon delivery times of in-browser messages, PerfTech compared delivery statistics for 2018 and 2019 at two of its North American ISP customers.  To check out the start of this year, we also looked at January of 2020.   

ISP 1:  ~20M total delivery events analyzed
During the elapsed number of hours, the percent of total deliveries achieved per year were:
Hours              2018                2019                2020 (Jan)
1                      32.86%               30.36%              21.14%
6                      66.90%               59.33%                55.44%
12                    88.27%                  78.85%                80.91%
24                    93.90%                  87.25%                 87.55%                       
Results:  From 2018 through 2019, 6.65% fewer deliveries occurred during the first 24 hours Read more . . .

PERFTECH REACH IS ~80% FOR A 7-DAY CAMPAIGN

DESPITE 94%+ HTTPS RATE IN 2019…

PerfTech’s messaging platform uses upstream HTTP Internet requests as opportunities to deliver in-browser messages.  During the past year, the continued move toward encrypted traffic shows that the frequency of websites using HTTPS has increased to approximately 80% in 2019 and 94% of all Google web traffic is encrypted*.  While encrypted traffic creeps toward the saturation point, PerfTech delivery logs show that in-browser message delivery still reaches approximately 80% of its targeted recipients within a typical 7-day campaign window.  To better understand this impact, PerfTech has monitored the same policy of one of our large ISP-customers to determine what percentage of targeted subscribers successfully received an intended in-browser message. Read more . . .

QUICK STATS: RESPONSE TO WIFI INFO BULLETIN SOARS OVER 50%

This fall, a large, North American ISP determined the need to contact its entire subscriber base with important information regarding their WiFi access. The ISP was about to carry out an automatic software update to its entire subscriber inventory of WiFi modems that would enable dual-band access, either 2.4Ghz or 5Ghz. The new feature improves the WiFi experience by automatically connecting each device to the band offering the best signal and performance. However, it was first necessary to inform subscribers that only one WiFi network name and password would be used for all devices in the home by the updated software; access would thus be consolidated using settings in place for the 2.4Ghz network. Read more ….

QUICK STATS: MODEM SWAP CAMPAIGNS FOREVER POPULAR

As previously noted, modem-swap campaigns are among the 3 most popular use cases carried out on PerfTech’s in-browser messaging platform. During September and October of this year at a large ISP customer, 3 consecutive modem-swap campaigns were launched, each for 4 days in duration and a week apart. The 3 campaigns were delivered to a separate set of approximately 8,000, 16,000, and 12,000 unique subscribers respectively. Significant actionable buttons within the messages allowed the subscriber to ‘Order on-line’, ‘Chat online’, or to ‘Remind me later’, with the results below. In addition, the subscriber could choose to contact the ISP via a direct phone number, however those results are unknown to us.

Button Campaign 1 Campaign 2 Campaign 3
Order online 21.0% 12.4% 10.6%
Chat online .2% .2% .2%
Remind me later 20.3% 19.5% 22.2%
Total Interaction 41.5% 32.1% 33.0%

Overall, the relatively short campaigns drove an interaction rate of approximately 35%, not including any direct phone engagement.

QUICK STATS: CONTEST GARNERS NEARLY 60% RESPONSE

One of PerfTech’s regional ISP customers recently used the Bulletin System in-browser messaging platform in a somewhat unique way: to run a contest. The contest offered a chance to win a one-time credit to the subscriber’s bill if the subscriber watched a few brief videos and voted for their favorite. The videos themselves displayed testimonials for the ISP’s services that could potentially be used for marketing the ISP. A subscriber could enter the contest multiple times if desired. The contest ran for a period of 10 days, and in the end, 50 credit-rewards were given out. The in-browser contest message offered ‘Click to Enter’, ‘Remind Me Later’ and ‘Close’ buttons, with results as follows:

ACTION BUTTON
Click to Enter 11.3%
Close 26.6%
Remind Me Later 20.8%
TOTAL RESPONSE 58.7%