One of PerfTech’s regional ISP customers recently used the Bulletin System in-browser messaging platform in a somewhat unique way: to run a contest. The contest offered a chance to win a one-time credit to the subscriber’s bill if the subscriber watched a few brief videos and voted for their favorite. The videos themselves displayed testimonials for the ISP’s services that could potentially be used for marketing the ISP. A subscriber could enter the contest multiple times if desired. The contest ran for a period of 10 days, and in the end, 50 credit-rewards were given out. The in-browser contest message offered ‘Click to Enter’, ‘Remind Me Later’ and ‘Close’ buttons, with results as follows:
ACTION BUTTON
Click to Enter 11.3%
Close 26.6%
Remind Me Later 20.8%
TOTAL RESPONSE 58.7%