QUICK STATS: NEW ANNUAL RATE/LINEUP ALERTS GET HIGH RESPONSE AGAIN

Another ISP customer, this time a regional operator, is using PerfTech’s in-browser messaging to make subscribers aware of its annually updated rate card and channel lineup. One such campaign was run during 2018, and currently the 2019 campaign is ongoing. The messages contain buttons labeled ‘Received’, ‘View rate card’, and ‘View channel lineup’; the selection of any one of these three buttons stops further message delivery. In other words, only one of these actions could be taken per unique subscriber. Two other available button selections include ‘Close’ and ‘Remind me later’, however selecting either of these results in the redelivery of the message at a later time. Action results by unique subscribers show:

ACTION BUTTON 2018 2019 (so far)
Received 21.6% 20.2%
View channel lineup 2.0% 4.0%
View rate card 29.8% 23.4%
TOTAL 53.4% 47.6%

Note that approximately half of message deliveries resulted in a positive, one-time action as shown above. It is interesting to note that about 25% of deliveries resulted in viewing updated rates, versus only 2-4% viewing the new channel lineup.

QUICK STATS: NEW CHANNEL LINEUP ALERT GETS FULL ATTENTION

One of PerfTech’s large ISP customers needed to inform a relatively small subset of its overall subscriber base that a change was due in their channel lineup. Bulletin System is designed precisely for this type of communication task where a fast and easy-to-create method of getting the word out is needed. The in-browser message simply asked “Are you looking for your show?”, and the campaign ran for a month. A link was supplied to view the updated channel lineup; otherwise the customer could acknowledge by the reply “Got it”. If “Close” was selected, the message would reappear later, resulting in an almost 100% response by the number of unique subscribers who received the message, as shown below:

ACTION
View channel lineup: 69.0%
Got it: 28.3%
TOTAL RESPONSE: 97.3%

QUICK STATS: ~ 60% RESPOND PROMPTLY TO LATE-BILL ALERTS

A consistently popular use case for in-browser messaging is the late bill reminder. Bulletin System offers a fast, inexpensive vehicle to deliver late-bill alerts to targeted, overdue payers. One of PerfTech’s regional ISP customers maintains the same billing cycle for all subscribers, and delivers in-browser, late-bill reminders near the end of each month for approximately 3-4 days. Upon message display, the subscriber can choose to “Close”, “Remind Me Later”, “Login” to the account, or acknowledge with an “Ok Thanks” button. Choosing either of the latter two action buttons prevents the message from reappearing. Results over 5 months follow:

Action Month 1 Month 2 Month 3 Month 4 Month 5
Login 18.2% 12.8% 17.1% 16.1% 9.8%
Ok Thanks 31.8% 12.8% 32.3% 28.6% 36.3%
Remind Me Later 17.5% 12.8% 15.9% 12.5% 15.7%
Total response 67.5% 38.4% 65.3% 57.2% 61.8%

Note that for this ISP, late bill reminders elicited an exceptionally positive response during the past 5 months of 2019, with average logins about 15%, average acknowledgement near 30%, average desire to be reminded later about 15%, and average total positive interaction rate at approximately 60%.

MEET US AT CABLELABS IN AUGUST ‘19

AUGUST 5-7: KEYSTONE, CO: CABLELABS SUMMER CONFERENCE

Attending are Jane Christ, SVP Worldwide Sales and Rich Skowronski, VP North American Sales.

PerfTech, a CableLabs supporter continuously since 2006, will exhibit again at this conference.