We are all familiar with EAS (Emergency Alert System) tests that are broadcast via television, radio, and for some, cell phones. Normally considered simply annoying for interrupting channel broadcasting with sound and crawling messages, the alerts can potentially cause a total disruption to TV viewing after the alert has completed. In that case, the subscriber’s only recourse is to reboot their set-top box. To ensure a smooth experience, one regional ISP used PerfTech’s in-browser messaging platform to prepare its customers for an upcoming, five-minute-long EAS test. The message explained the potential problem, included instructions on how to reboot, offered a link to FEMA for more information on EAS tests in general, and three other action options listed below. The message garnered a substantial overall response rate of 67.7%, indicating the subscriber base was paying notable attention.
Button Percent Response
OK, thanks 37.5%
Link to fema.gov 0.4%
Remind me later 14.6%
Close 15.2%
Total response 67.7%