Following its successful use in prior years, PerfTech’s in-browser messaging is the engagement platform of choice for one regional ISP’s annual campaign to convey the operator’s updated policies of use and, importantly, to register subscriber acceptances.
The two-part message first asks if the recipient is the holder of the ISP account. If so, another frame includes a link to view the annual notifications, and buttons for the recipient to accept the terms or to be reminded later. If the recipient responds that they are not the account holder, or if they are but choose to be reminded later, the message is scheduled for a repeat delivery at a later time. In the first 20 days, approximately 75K subscribers received the in-browser message, and so far, 65.7% of those affirmed that they were the account holder. Of those account holders reached so far, responses are:
Link to view annual notifications: 5.6%
Choose “I accept”: 60.7%
Choose “Remind me later”: 16.3%
Total response rate by account holders: 82.6%
The campaign is on track to reach practically all account holders, with positive responses being high. Because the PerfTech platform automatically logs responses to message-embedded button selections by individual subscriber ID, tracking acknowledgements for future reference is simple and easy.