As part of an annual standard practice, one of PerfTech’s regional ISP customers announces any changes to its rate card and channel lineup to its entire subscriber base via an in-browser message. This year was slightly different, with the addition of an update to its privacy policy as well. Upon delivery of the message in the browser, the subscriber can select one of three buttons to: acknowledge receipt, link to the new rate card, or link to the updated privacy policy. Always anticipated, this notice consistently receives a high rate of engagement, and this year was no different, with responses as follows:
Action
Acknowledge receipt 24.4%
View rate notice 14.2%
View privacy policy 4.8%
Total response 43.4%