Since our first installation in 2001, PerfTech has been creating and supplying in-browser message templates for our customers—broadband cable, telco, and mobile providers. These templates automatically format content appropriate to the recipient’s device screen-size.
We decided to take a look at statistics from one of our large residential broadband customers to see which type of devices have received more in-browser messages: small screen (phones) or larger screen (tablets, desktops, or laptops) devices.
During the first 6 months of 2017 at this one customer, results showed:
Total messages rendered on all devices: 9,492,977
Total rendered on phones: 5,351,511
Percent on phones: 56.37%
Take away: More than half of all in-browser messages are now delivered on phones. According to many sources, this percentage will rise as phone-favoring, younger demographics mature.