As the debate vis-à-vis responsibility to stop copyright piracy across operator networks plays out, many ISPs are re-assessing their notification policies with a goal to better manage the process.
Many ISPs in North America use the PerfTech Bulletin System platform to deliver in-browser, DMCA notices to offending subscribers. ISPs prefer this system because it verifies each in-browser notice delivery with a logged time-stamp and logs the subscriber response, providing needed acknowledgement data.
Since each ISP uses the PerfTech platform in an individual way—creating their own notification content, action options, and schedule--varying results are produced. However, each generates statistics that showcase the effectiveness of Bulletin System for this application. Included here are results from 3 separate ISP customer profiles: a top-tier ISP, a mid-size ISP, and a small ISP.
Profile 1: Top-Tier ISP
Time period of stats: August 2016 – December 2016 (4 months)
Result summary: Sequence of 4 notices resolves almost 99% of copyright abuse subscribers
One top-tier ISP uses a 4-tier notification strategy, as follows:
1. A notice of a first-offense copyright violation is sent once daily until acknowledged
2. Those for whom a second offense has been noted are sent another violation notice, once daily until acknowledged
3. Those who violate for a third time are sent a more insistent message
4. Any subscriber who has violated copyright for a 4th time is sent a disconnection notice that includes the date of service cut-off
The percent of offending subscribers who received each level of notice are:
Notice 1 100.0 %
Notice 2 51.7 %
Notice 3 21.3 %
Notice 4 1.3 %
The accumulative results of action-button selections across all notice tiers are:
Link to the Acceptable Use Policy: 01.5 %
Acknowledge: 73.0 %
See specific infringement information: 14.8 %
Total interaction rate: 89.4 %
Profile 2: Mid-Size ISP
Time period of stats: March 2016 – December 2016 (7 months)
Result summary: 86.7% overall interaction rate
A mid-size ISP customer delivers customized copyright infringement notices as violations are reported to them, but without using a progression of message content. The percentage of subscribers who chose each of the available action options are:
I have read this message: 57.5 %
Remind me later: 14.1 %
See specific infringement information: 15.0 %
Total interaction rate: 86.7 %
Profile 3: Small ISP
Time period of stats: October 2014 – December 2016 (26 months)
Result summary: 93.7% acknowledge rate
A small ISP also delivers customized copyright violation notices, but with only one action button: to acknowledge. The message can be closed, in which case it will be redelivered on a scheduled basis.