Kathy Donzis
PerfTech Communications
210-893-4000
Kathy@perftech.com

NEW TREND IN ONLINE MARKETING FOR MAJOR INTERNET PROVIDERS
PERFTECH GIVES TV CABO "REAL ESTATE" ON ANY BROWSER SCREEN

(San Antonio, Texas, May 7, 2007) – PerfTech, an innovator in direct-to-browser marketing and subscriber communications for high-speed Internet Service Providers (ISPs), is successfully delivering provider promotions directly to subscriber browser screens of a major European triple-play operator, Portugal's TV Cabo.  This vehicle is being closely evaluated by major North American MSOs as well, several of whom have the product in trial.  PerfTech’s Bulletin System gives the marketing divisions of MSOs something that no other type of marketing media can deliver:  online promotional messages to nearly 100% of their broadband subscribers.

With the company’s Promo Bulletin application, reaching subscribers no longer requires reliance on current marketing mediums:  traditional direct-mail pieces, email (an estimated fewer than 50% of active email addresses are known by providers), subscriber software downloads, subscriber visits to the provider's web portal, or to any particular web page, for that matter.  A promotional message delivered through Bulletin System will display no matter which site or portal the subscriber browses, and will reach every subscriber who browses the Internet during the promotion’s scheduled time window—without altering or interrupting the subscriber’s requested page.

Case Example: TV Cabo

TV Cabo, Portugal’s leading triple-play operator (pay-tv, broadband and telephony), has been using PerfTech’s Bulletin System to deliver customer service and promotional messages to its more than 350,000 high-speed data subscribers for almost a year.  TV Cabo, as do many providers worldwide, offers tiers of service to its customers based on maximum bandwidth usage.  “For example, with PerfTech’s product, we can notify a particular customer at precisely the time he is approaching his bandwidth cap and recommend an upgrade to a higher-bandwidth tier,” explains Francisco Cal, Internet Product Manager.  “Coupled with the ability to complete the upgrade transaction online, this tool has proven very effective, resulting in a 20% increase in customers willing to purchase a higher level of service.”

Exhibiting at The National Show

PerfTech will demonstrate Promo Bulletin and other applications which comprise the Bulletin System at NCTA:  The National Show, in the Cable-Net booth in Las Vegas from May 7-9^th.

About PerfTech, Inc.

PerfTech, Inc. brings to Internet providers a high-performance, unique communications tool whose applications include insertion of advertising, promotions, subscriber care messaging, and national emergency (EAS) and Amber alerts.  Bulletin System offers the widest range of in-browser display options available, including full-screen and top-, side-, or bottom-screen frames—unique to PerfTech and popular for their non-disruptive effect on the browser experience.  Bulletin System also offers robust targeting and scheduling options, enabling sophisticated message campaigns.  No client software is required; nor are cookies used, ensuring consumer privacy.

All applications run on PerfTech’s proprietary hardware platform that features plug-and-play installation, a small cost-effective footprint, and failsafe operation.  Designed to supply the carrier-grade performance and scalability required to support millions of users, PerfTech’s technology is proven, tested, and deployed in both wired and Wi-Fi environments.  Founded in 2001, PerfTech is headquartered in San Antonio, Texas.  For over 25 years, core members of the founding team have developed leading edge products in networking technology and have generated numerous awards, patents and patent applications.  For more information, go to http://www.perftech.com/.